Shake Shacks Good Fit Menu: Look for lettuce-wrapped burgers and chicken snack wraps
In a few years, generics will start hitting the market as well at a significantly lower cost
The goal is controlled fat loss, not punishment
Invest in clinical development that supports new, high-need indications that can improve the brands value proposition, especially in restrictive channels like Medicare
Garcia-Castillo V, Komatsu R, Clua P, Indo Y, Takagi M, Salva S, Islam MA, Alvarez S, Takahashi H, Garcia-Cancino A, Kitazawa H, Villena J (2019) Evaluation of the immunomodulatory activities of the probiotic strain Lactobacillus fermentum UCO-979C