In terms of appeal, almost half of US GLP-1 users (45%) express some switching preference: for lighter or better-for-you versions of beer and wine, for zero- or low-alcohol versions of their favourites, or for premium quality versions of their favourite drinks now that less is more. Callum Saunders, planning director at brand activation agency Zeal, which works with global brands including Nestl, Carlsberg, and Britvic, is equally upbeat
Oral semaglutide , marketed under the brand name Wegovy, is the first and only FDA-approved GLP-1 pill for weight loss
And that may be most powerful when it comes to retention
Also available in 10mg, 20mg, and 40mg vials
Weight loss in non diabetic patients is not as well documented at the 14 mg maximum dose