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Market positioning: Semaglutide is becoming more affordable with generics, whereas tirzepatide (by Eli Lilly) remains a premium, patented therapy

Tirzepatide is a dual GIP/GLP-1 receptor agonist approved by the FDA for chronic weight management in adults with obesity or overweight with weight-related conditions

Generic liraglutide (Nevolat) is significantly cheaper, typically costing between 70 and 160 per month from UK online pharmacies

In parallel, Eli Lilly has established legal precedent with a trademark infringement case against compounders that survived a motion to dismiss, suggesting a viable litigation pathway