You run your hook through the center of the worm body and let both sides dangle off
Cast out as far as you can reach, let the jig glide down to the desired depth, point the rod tip down, and start reeling
Twisters and thumpers, for example, draw fish on the swim and fall, thanks to action that puts out a thump
The key is fishing exact isolated areas with hard bottoms, often next to a piece of cover. Know your quarry and where they like to feed so that you put your lure where the fish are for maximum effectiveness
These feel absolutely great in my hands and give me a break from all of the casting, cranking, flipping, and pitching I do all day long