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"As the market continues to grow and the entry level becomes more important, we thought it was important that the groupset had a name for next year," Shimano's Mark Greshon told us
While currently priced in the $80-150+ range per smart lure unit, miniaturization trends and scale economics could bring these products to mainstream price points by 2028-2030, creating an entirely new premium product tier within the fishing lures market that offers differentiated value beyond traditional passive lures
Retrieved 22 July 2026
By contrast, the lighter ZAION rotor on Exist produces a quicker startup and a more direct operational feel, but with less natural rotational momentum
Mag Lips are available in several sizes and countless colors that look like true Chum Salmon killers
US$ 26.80
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US$ 22.40
