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UMA DeathRoll's body, which always rotates back and forth, generates intense water waves and screw sounds from its entire body, from dead throws to ultra-high-speed retrieves
Experimentation: There is no one-size-fits-all solution for choosing a lure's color because every fishing environment is different
At this point, plastics rule the game
They efficiently cover water, allowing anglers to locate active fish quickly
And this is really cool because bass are cold blooded creatures
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