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When you see them, start running stuff past them

Because one of its most important innovations for the 2023 season is supposed to inspire people who have so far ruled it out for themselves to ride an ebike by providing an unprecedented riding experience

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Riders like Cam McCaul, Brett Rheeder and of course Brandon Semenuk, have enough of a voice within the company to influence the creation of a bike that you could almost say is a new category

This fact was driven home again and again as we metered schools of baitfish and salmon, depth-charged our lures down to the desired level, and quickly found ourselves wired to double or triple hookups of feisty lox on the hoof