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Credits JanSport Always With You Campaign AGENCY: PARTY LAND Founder/Chief Creative Officer: Matt Heath Managing Director: Andy Silva Creative Director: Natalia Fredericks Art Director: Jacob Warhop Art Director: Eli White Producer: Jordan Sider Group Brand Director: Amy Krieg Brand Supervisor: Taylor Toomey CLIENT: JANSPORT VP of Brand Management: Alexandra Reveles Director of Marketing: Lindsay Read Brand Marketing Manager: Anisah Parks Brand Marketing Coordinator: Urgen Sherpa Commercial Marketing Manager: Andrew Marcia Sr

If you're throwing small swimbaits in Newport Harbor, a 3000-size spinning reel with 20 lb braid to a 10 lb fluoro leader is ideal

Every day carry bags (EDC) are normally 20-25L, a bit bigger, and for a short weekend trip, or just a good, general purpose bag that carries a decent amount but isnt too bulky

Suede is still the fabrication du jour, choose & Other Stories or Miu Miu

Just use the code SHIPMAGIC at checkout