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The global motorcycle helmet market is valued at USD 2.5 billion, driven by the increasing awareness of road safety and government regulations mandating helmet use in emerging markets

Controlling for head impacts allows you to compare apples to apples

It costs about $120 per person, and includes a drink (Pisco Sour) made with ice from the icebergs

Quick Release Buckle and Strap Quick release buckle allows motorists to quickly take helmet on and off

Aesthetically speaking, the ADV is much more aggressively styled than the Hornet that came before it, with the heavily slotted peak being a real stand-out feature on the helmet