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Norman Flat BrokeThe Flat Broke is a flat-sided, jointed, shallow diving crankbait

The iBobber allows you to mark spots with GPS that look interesting or where you find fish

He sold this commercially in Texas stores for years and its somewhat legendary.** Its even appeared in the Wall Street Journal at one point

Then fill it with items like crayons, markers, pens, glue, scissors (for older children), stickers, and flashcards to keep things neatly organized and easily accessible in the car

How did that come about, and whats the current state of its efforts, given the challenges faced by the Delta and by water resources throughout Northern California