berkley fishing crankbaits Crankbait Haul of Fame The Berkley Clickin Frittside is a new upgraded version of the legendary original Frittside Berkley Jack Lipless Crankbait

Meet our new Braid the x8 braid is 8 tight wraps that are wrapped 8 times for a nice tight round braid

Lightweight, palmable, and highly responsive, this reel is built to deliver effortless casting and reliable performance cast after cast, season after season

Whether its the action of the Shad Assassins or the cooked in scent, there simply is no equal in our arsenal

Whether its a hair jig for ice fishing or a heavy punching jig for bass, Brian recommends starting with the type of jig you will use most often

In side-by-side tests, J-Braid X8 regularly produces casting distances comparable to more expensive competition