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I was in no way, shape, or form told this from Berkley, but I think the brand started with the top-selling bait shapes for obvious sales reasons, and will push the line further if it does well

This lightweight bag is perfect for everything from camping to gameday and everything in between

Mumford shares, We feel like were hitting our prime as a creative force

The natural side to side wobble of our trolling spoons, combined with the fish attracting flutter action triggers more bites

Tippet: Tippet material is the section of lightweight line material, typically monofilament or fluorocarbon, which connects the leader to the fly