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Every soft jerkbait that followed the Zoom Fluke, the Berkley PowerBait Jerk Shad, the YUM Money Minnow owes its existence to Reed's obsessive refinement

Each combo is designed to make your fishing trips easier, more enjoyable, and more successful.

I have had the 735 for awhile now and not only is it an absolute beast for froggin but it also has plenty of sensitivity for feeling the jig bite

With two size 6 treble hooks, this lure is a sure-fire fish catcher

An easy way to cut down on the guess work when letting your lures back is to wrap a rubber band around your line at the right distance and then attach that rubber band to a cleat to keep your line low