Making lures is a competitive business, and the big manufacturers devote large amounts of resources to product development and testing, said Deb Johnson, editor of the trade magazine Fishing Tackle Retailer Americas 44.3 million anglers generate about $41.5 billion in retail sales annually, including $4.4 billion in total spending on tackle and related equipment, and $597 million on lures, flies and artificial baits, according to the American Sportfishing Association, an industry trade group based in Alexandria, Va
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