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In Florida, for example, I dont need a lure to fish in 30 feet of water

To read a flasher, imagine it as a clock where 12:01 is the surface, and 11:59 is the bottom of the water column

This will likely get you an exotic or shard or something, but also something called a Broken Blade of Strife

No matter what the food source, whether it is swimming on the surface, schooling in between or crawling along the bottom, it now presents the bass with a much larger profile, and much larger food portion

Big brands get you all excited with the frog print paint job and the baby bass coloring, but what matters most is the underbelly because that is what your potential fish is going to see