Category Definition & Segmentation Select Option:Training Course Package $79 Shopper expectations

Shopper expectations

store level)

and Course Tests

accounts receivable and product pricing/invoicing are covered

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Category Definition & Segmentation Select Option:Training Course Package $79 Shopper expectationsCourse Overview Participants learn to define a category from the shoppers point of view and understand how category definition affects how the category is merchandised, priced, and promoted. Once the category is defined, it needs to be segmented based on a consumer decision tree. This sets up the category for effective analysis based on how the shopper shops the category. Key steps and varying methods are explored in completing these steps of the