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Category Management in the Convenience Channel
Building an Organizational CatMan Structure and Strategy From the Inside Out
but do not guarantee that you will pass the CMA exam
Prerequisites: To be purchased as an addition to the Intermediate / CPCM program
Habilidades para el Desarrollo de Presentaciones en Power Point
The What Assessment: Category Insights Using Advanced Data Sources Collaboration Category Management in the ConvenienceCategory assessments are WHERE opportunities are identified primarily through the evaluation of historical data. There are many ways that assessments can be improved and enhanced to reflect the Shopper to incorporate more advanced data sources and analytics. Participants learn how to derive deeper category insights. Explore advanced category assessment approaches, including: New and evolving data sets necessary for best in class techniques and
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