West End Watch Multi Centerchrono in stainless steel with Borgel case Rose gold suits the Jules

Rose gold suits the Jules Audemars particularly well

this dial was fitted at some point in the watch's history

this Movado nicknamed by collectors as the "Cioccolatone"

Start the chrono and a fourth central hand begins counting elapsed minutes alongside the seconds hand — an approach that reads more intuitively than any subdial ever could

founded by the Droz family from St-Imier as a vehicle for distributing Swiss-made watches across India and the British colonial network — not a manufacturer in the traditional sense

West End Watch Multi Centerchrono in stainless steel with Borgel case Rose gold suits the JulesThe Multi Centerchrono is one of the most ingenious and underappreciated chronograph concepts of the 1940s. Produced by Mido and sold under several trade names West End among them it houses the calibre 1300, a heavily modified Valjoux VZ that achieves something genuinely unusual: a fully centralised chronograph layout with no subdials whatsoever. Start the chrono and a fourth central hand begins counting elapsed minutes alongside the seconds hand an