Shopper Marketing: Applying a New Tactic Into Category Management Learning Programs It includes a set of

It includes a set of on-demand courses that gives participants the skills to function at an advanced level in their role in retail / CPG / FMCG

Describe the different retailer strategies and other considerations that need to be understood prior to completing an assortment analysis

Explain why retailer strategy is an important piece of category management for both retailers and suppliers to understand

a través de las tácticas

Los participantes recibirán una serie de mini-cursos en Excel que van desde los temas más básicos hasta otros más avanzados

Shopper Marketing: Applying a New Tactic Into Category Management Learning Programs It includes a set ofShopper Marketing is a brand new tactic and needs special attention to understand how it can succeed and be analyzed alongside other tactics. Learners identify the requirements for successful Shopper marketing, and the importance of using Shopper insights to develop effective Shopper marketing solutions for retailers and their categories. Develop and integrate successful Shopper Marketing programs using data and insights as part of the category