Building an Organizational Category Management Structure and Strategy From the Inside Out Foundational Training Courses Pricing Strategy & Analytics

Pricing Strategy & Analytics

5 hours course time

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Participants have access to a set of mini-Excel courses that start “basic” and move up to “advanced” topics

or to inquire about team pricing

Building an Organizational Category Management Structure and Strategy From the Inside Out Foundational Training Courses Pricing Strategy & AnalyticsAccording to CatMan 2. 0, interdependent roles should be in the same organization, which means Shopper Insights and Marketing belong within category management. Internal alignment cannot happen if the category management department is separated from the rest of your organization. Participants learn how to unify category and Shopper perspective, strategy, and understanding and how to measure ROI from your more sophisticated category management process