Mad for Ads: How Advertising Gets (and Stays) in Our Heads savanna - Logos vs

- Logos vs

achingly dull

and synonym paragraphs help students build vocabulary

As his journey stretches on

Lewis and J

Mad for Ads: How Advertising Gets (and Stays) in Our Heads savanna - Logos vsThis amusing and engaging behind the scenes look at advertising and its influence will help kids decode the ads that surround them every day and make smart decisions. For children growing up in an advertising saturated world, here's an eye opening explanation of what advertising is, how it works and why that matters. The book covers the components of an advertising campaign, from slogans to logos, and the many ways marketers seek to influence