1988 Valuation of Coca-Cola Bud Labitan:Paperback Seth Godin

Seth Godin

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1988 Valuation of Coca-Cola Bud Labitan:Paperback Seth GodinFor years, we have wondered how Warren Buffett valued Coca Cola, (KO), stock at such a deep bargain in 1988. This book describes a simple two stage discounted cash flow model that delivers a close approximation. This exercise is our quantitative estimation of Coca Cola's Intrinsic Value Per Share in 1988. First, we describe our 2 stage "discounted cash flow" valuation model. Our estimating model is strict. It assumes a business will only "live" for 20