JOICO Color Intensity Semi-Permanent Amethyst Purple and leaves hair visibly voluminous

and leaves hair visibly voluminous with a vegan

Neutralizes brassy undertones for brighter

and dual voltage—ideal for long hair and big

then dispense 1–3 pumps through hair

Absorbs oil and sweat without residue or buildup

JOICO Color Intensity Semi-Permanent Amethyst Purple and leaves hair visibly voluminousJoico Color Intensity is a semi permanent hair color line featuring highly concentrated, vivid pigments for bold, long lasting results. The colors can last up to 20+ shampoos, can be used directly from the tube or mixed together to create custom shades, and do not require a developer for application. Prelighten Level: 7 and up Key benefits: Long lasting, vibrant color with strong shine and impact Helps improve the look and feel of hair with nourishing