Category Strategies Learning Programs How to Read and Affect

How to Read and Affect Your Income Statement

store level)

PLUS: Category Masters Program (12 courses)

Downloadable Reference Documents

Prerequisite: none

Category Strategies Learning Programs How to Read and AffectCourse Overview Participants learn how retailers can take category roles one step further, by assigning strategies to each category. These strategies help the retailer to define the purpose of each category in the store, beyond the category role. The strategies consider how the consumer shops, the image of the retailer, and the competitive nature of the categories. Participants will understand how these category strategies dictate more detail