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Developing Shopper-Based Category Management Foundations: Category Definition, Roles, and Strategies Foundational Training Courses Efficient Assortment: A Step-by-Step Process

SKU: 86795154496
4.9

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Description

Efficient Assortment: A Step-by-Step Process *

Understanding & Using Data

Course may be purchased individually or as part of the 12-course Category Management Master’s Series (Master's Course Series)

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Developing Shopper-Based Category Management Foundations: Category Definition, Roles, and Strategies Foundational Training Courses Efficient Assortment: A Step-by-Step ProcessWell defined category foundations provide the rules, guidelines, and strategies for a categorys success or failure by aligning to how the Shopper most likely views the category; how items are segmented; and a solid category decision tree. Participants learn how to assign Category Roles and Strategies with the Shopper in mind, including their emotional needs, and be more creative when it comes to defining Retailer strategies. Dive into these strategic

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