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The “Why” Assessment: Shopper Insights
This course gives an understanding of the importance of the category roles based on the purpose of the category for a specific retailer
This program gives you some important strategic foundations to help you better understand the Shopper focus in category management
Discuss opportunities to better align category management and supply chain
out of stocks
Understanding and Marketing to Your Shopper Category Management Fundamentals The “Why” Assessment: Shopper InsightsCourse Overview This course gives an in depth overview of understanding the consumer and shopper, their needs, and their behavior beyond the basics, and beyond the category level. Retailers and suppliers need to realize how the big picture of shopper marketing works and ensure that they have the strategies and plans in place to set themselves up for success in future shopper marketing endeavors. Path to purchase, shopper trip missions, and shopper
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