JOICO Color Intensity Semi-Permanent Red Primes hair for styling and

Primes hair for styling and makes blow-drying easier

seamless shade match

Optimizes pH and stops oxidation to stabilize hair after coloring or lightening

all-day hold using a gel-serum formula that doesn’t flake or feel stiff

and nutrient-rich sea buckthorn

JOICO Color Intensity Semi-Permanent Red Primes hair for styling andJoico Color Intensity is a semi permanent hair color line featuring highly concentrated, vivid pigments for bold, long lasting results. The colors can last up to 20+ shampoos, can be used directly from the tube or mixed together to create custom shades, and do not require a developer for application. Prelighten Level: 7 and up Key benefits: Long lasting, vibrant color with strong shine and impact Helps improve the look and feel of hair with nourishing