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Transcoding the Digital: How Metaphors Matter in New Media U.S. Trade and a devious dungeon adventureTranscoding the Digital: How Metaphors Matter in New Media by Marianne van den Boomen is a material semiotic inquiry into the constitutive role of metaphors in our daily encounters with computers and networks. While interface concepts such as desktop and windows are easily recognized as metaphors, this research shows how in fact all digital sign tool objects ranging from icons and email to Facebook friends, from hyperlink and tweet to Pirate Bay are