The Why Assessment: Shopper Insight is the Missing Puzzle Piece Category Reviews give you a solid grounding

give you a solid grounding in the category management process

Quien debe de tomar estos cursos

el ambiente competitivo y la marca propia

and you must pass the CPCM exam before you can take the CPSA exam

Recommended prerequisite: Intermediate category management understanding

The Why Assessment: Shopper Insight is the Missing Puzzle Piece Category Reviews give you a solid groundingOne of the biggest changes and challenges is the integration of Shopper Insights into the Category Assessment to answer WHY they buy. Answer this very important question, and learn HOW to insert Shopper insights into assessments, review and analytics. This course covers: New and existing data sources; How to examples of weaving these insights into your assessments for a better overall category perspective; and Practical ways to tie these insights into